(why) is YSL changing its name? It sounds so much better YSL instead of just SL or SLP (Saint Laurent Paris)
We don’t know how to feel about this change but it has been confirmed that YSL is taking away the Y from its name. Now you can call the brand Saint Laurent Paris.
We know that a new creative director bring changes to the company and a wave of fresh air, but we are not sure of the change in the name. Is it worth the investment?
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What do you think? Do you Like it?