Basing in 4 principles: Beauty, Clarity, Functionality and Sustainability, Zara opens its new Global Concept Store in the heart of the most common fashion street in America, Fifth Avenue.
With a clean, neutral colors ambiance the store resembles different environments all related to the fashion industry. Stairs with mannequins which gives the look of a catwalk and divisions in the store that make you feel in a boutique. The boutique -like divisions will carry specific collections.
The Cherry on the cake: the store is Eco-Friendly…..
“The result of these measures is a store that consumes 30% less energy annually than the average for a conventional shop, uses 70% less water and prevents atmospheric emissions of more than 150 tonnes of CO2 per year.”
WOW… Zara is stepping up their game. Great for Zara!, Great for us as customer and Great for the world.